{"id":3217,"date":"2018-04-26T11:29:32","date_gmt":"2018-04-26T10:29:32","guid":{"rendered":"https:\/\/www.webeev.fr\/top\/?p=3217"},"modified":"2018-04-25T17:38:08","modified_gmt":"2018-04-25T16:38:08","slug":"black-friday-2018-a-francaise-french-days","status":"publish","type":"post","link":"https:\/\/www.webeev.fr\/top\/black-friday-2018-a-francaise-french-days\/","title":{"rendered":"Le Black Friday 2018 \u00e0 la fran\u00e7aise avec les \u00ab\u00a0French Days\u00a0\u00bb"},"content":{"rendered":"<p>Pour la premi\u00e8re fois, plusieurs <a href=\"https:\/\/www.webeev.fr\/classement\/boutique-en-ligne\">sites d&rsquo;e-commerce<\/a> fran\u00e7ais vont lancer les \u00ab\u00a0French Days\u00a0\u00bb, offres \u00e0 prix cass\u00e9s s&rsquo;inspirant du Black Friday. Zoom sur les d\u00e9tails de cet \u00e9v\u00e8nement vou\u00e9 \u00e0 devenir un incontournable pour les acheteurs en ligne&#8230;<\/p>\n<h2>Un Black Friday printanier \u00e0 la fran\u00e7aise !<\/h2>\n<p>Fnac Darty, Cdiscount, Boulanger, Rue du Commerce, Showroompriv\u00e9 et La Redoute. Durant 5 jours, ces six enseignes ont d\u00e9cid\u00e9 de s&rsquo;associer pour lancer les \u00ab\u00a0French Days\u00a0\u00bb, un Black Friday du printemps \u00e0 la fran\u00e7aise. L&rsquo;\u00e9v\u00e8nement commercial aura lieu du vendredi 27 avril au mardi 1er mai, une date strat\u00e9gique s&rsquo;inscrivant durant le pont du 1er mai, soit un mois avant les soldes d\u2019\u00e9t\u00e9 et \u00e0 quelques semaines du lancement de la Coupe du monde de football. Les six enseignes tendent d&rsquo;ailleurs la main aux autres boutiques en ligne de France afin de transformer ce premier essai commercial en succ\u00e8s \u00e0 long terme&#8230;<\/p>\n<h2>Quels produits seront concern\u00e9s par l&rsquo;op\u00e9ration ?<\/h2>\n<p>Si th\u00e9oriquement tous les produits usuels peuvent \u00eatre en promotion durant les \u00ab\u00a0French Days\u00a0\u00bb, dans la pratique, et au vu du contexte sportif et printanier, les rabais devraient plus sp\u00e9cifiquement concerner les articles de plein air, le mobilier de jardin, l&rsquo;habillement, ainsi que les t\u00e9l\u00e9viseurs. Des promotions qui pourront aller jusqu&rsquo;\u00e0 50 %, voire davantage sur certaines cat\u00e9gories d&rsquo;articles en vente.<\/p>\n<h2>Dynamiser le commerce en ligne !<\/h2>\n<p>Le but de cette initiative ? Familiariser davantage les consommateurs fran\u00e7ais avec le commerce en ligne. Repr\u00e9sentant 9 % du commerce de d\u00e9tail, l&rsquo;e-commerce reste en effet timidement install\u00e9 dans l&rsquo;Hexagone, derri\u00e8re l\u2019Allemagne et le Royaume-Uni. Toutefois, les 30 % de transactions suppl\u00e9mentaires lors du Black Friday l&rsquo;ann\u00e9e derni\u00e8re d\u00e9montrent que ces offres \u00e0 prix cass\u00e9s attirent de plus en plus la client\u00e8le. Gageons que les French Days contribueront \u00e0 amplifier encore plus la tendance !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois, plusieurs sites d&rsquo;e-commerce fran\u00e7ais vont lancer les \u00ab\u00a0French Days\u00a0\u00bb, offres \u00e0 prix cass\u00e9s s&rsquo;inspirant du Black Friday. Zoom sur les d\u00e9tails de cet \u00e9v\u00e8nement vou\u00e9 \u00e0 devenir un incontournable pour les acheteurs en ligne&#8230; Un Black Friday printanier \u00e0 la fran\u00e7aise ! Fnac Darty, Cdiscount, Boulanger, Rue du Commerce, Showroompriv\u00e9 et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35,255],"tags":[291,357],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Black Friday 2018 \u00e0 la fran\u00e7aise avec les &quot;French Days&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webeev.fr\/top\/black-friday-2018-a-francaise-french-days\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Black Friday 2018 \u00e0 la fran\u00e7aise avec les &quot;French Days&quot;\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois, plusieurs sites d&rsquo;e-commerce fran\u00e7ais vont lancer les \u00ab\u00a0French Days\u00a0\u00bb, offres \u00e0 prix cass\u00e9s s&rsquo;inspirant du Black Friday. 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