{"id":1129,"date":"2016-05-30T09:19:56","date_gmt":"2016-05-30T07:19:56","guid":{"rendered":"https:\/\/www.webeev.fr\/top\/?p=1129"},"modified":"2017-03-09T16:54:48","modified_gmt":"2017-03-09T15:54:48","slug":"business-insider-france-arrive-en-septembre-2016","status":"publish","type":"post","link":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/","title":{"rendered":"Business Insider France arrive en septembre 2016"},"content":{"rendered":"<p>Le patron du p\u00f4le publicit\u00e9 du groupe Prisma Media, Philipp Schmidt, s\u2019est entretenu dans l\u2019\u00e9mission #Media. Ce mercredi \u00e0 12h30, il a fait conna\u00eetre la nouvelle strat\u00e9gie du groupe dans le magazine diffus\u00e9 par le JDN et CB News.<\/p>\n<p>Depuis peu, Prisma Media Solutions est en n\u00e9gociation avanc\u00e9e avec le groupe international de m\u00e9dias Cerise Media. Il confirme par l\u2019interm\u00e9diaire d\u2019une d\u00e9claration, que le groupe a d\u00e9velopp\u00e9 une strat\u00e9gie d\u2019achat offensive gr\u00e2ce \u00e0 une dizaine d\u2019op\u00e9rations en 4 ans. Il ajoute que : \u00ab Cerise Media a perfectionn\u00e9 l&rsquo;optimisation SEO et social des contenus, sur vid\u00e9o et sur mobile \u00bb. La puissance des programmes et le brand publishing ont attis\u00e9 l\u2019int\u00e9r\u00eat de Prisma Media.<\/p>\n<p>L\u2019ex\u00e9cution de cette action dynamise les int\u00e9r\u00eats de Prisma dans le secteur du mobile et de la vid\u00e9o. Ils sont les deux fers-de-lance du groupe Cerise Media. Son activit\u00e9 num\u00e9rique s\u2019\u00e9l\u00e8ve \u00e0 pr\u00e9s de 70 millions de vid\u00e9os visionn\u00e9es par mois. Par cons\u00e9quent, Prisma Media est le premier m\u00e9dia en audience en mati\u00e8re de vid\u00e9os. Sa popularit\u00e9 se chiffre \u00e0 7 millions de visiteurs.<\/p>\n<p>Egalement, Philipp Schmidt a expos\u00e9 une autre projet en cours du groupe, Infonity. C\u2019est une application qui regroupe la totalit\u00e9 des contenus de la marque. Elle a la possibilit\u00e9 d\u2019\u00eatre diffus\u00e9 sur divers formats selon la demande des utilisateurs. Particuli\u00e8rement, le format texte, audio et vid\u00e9o. La version b\u00eata de l\u2019application sera commercialis\u00e9e le 10 juin. Aucune campagne de publicit\u00e9 n\u2019est \u00e0 l\u2019ordre du jour jusqu\u2019\u00e0 la rentr\u00e9e.<\/p>\n<p>Dernier projet en cours du groupe Prisma Media, c\u2019est l\u2019envol de Business Insider en France, alors qu\u2019il \u00e9tait pr\u00e9vu pour le premier trimestre de cette ann\u00e9e. Philipp Schmidt explique ce retard par le temps d\u2019adaptation avec les \u00e9quipes de New York. Toutefois, le lancement du projet est planifi\u00e9 pour septembre.<\/p>\n<p><em><a href=\"http:\/\/www.journaldunet.com\/media\/publishers\/1178887-philipp-schmidt-prisma-pub\/\" target=\"_blank\">Source<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le patron du p\u00f4le publicit\u00e9 du groupe Prisma Media, Philipp Schmidt, s\u2019est entretenu dans l\u2019\u00e9mission #Media. Ce mercredi \u00e0 12h30, il a fait conna\u00eetre la nouvelle strat\u00e9gie du groupe dans le magazine diffus\u00e9 par le JDN et CB News. Depuis peu, Prisma Media Solutions est en n\u00e9gociation avanc\u00e9e avec le groupe international de m\u00e9dias Cerise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[232],"tags":[277],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Insider France arrive en septembre 2016<\/title>\n<meta name=\"description\" content=\"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Insider France arrive en septembre 2016\" \/>\n<meta property=\"og:description\" content=\"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Top Webeev\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webeevfr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100004873097895\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-30T07:19:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-09T15:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webeev.fr\/top\/wp-content\/uploads\/2016\/05\/business-insider-france.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AurelienSacaze\" \/>\n<meta name=\"twitter:site\" content=\"@webeevfr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/\",\"url\":\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/\",\"name\":\"Business Insider France arrive en septembre 2016\",\"isPartOf\":{\"@id\":\"https:\/\/www.webeev.fr\/top\/#website\"},\"datePublished\":\"2016-05-30T07:19:56+00:00\",\"dateModified\":\"2017-03-09T15:54:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/b4da2dc82bd9bf7885fcb1dd2b16b267\"},\"description\":\"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.webeev.fr\/top\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Insider France arrive en septembre 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webeev.fr\/top\/#website\",\"url\":\"https:\/\/www.webeev.fr\/top\/\",\"name\":\"Le Top Webeev\",\"description\":\"Classement des meilleurs sites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webeev.fr\/top\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/b4da2dc82bd9bf7885fcb1dd2b16b267\",\"name\":\"Aur\u00e9lien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa744d2636fc27a05e0af5e42f8f490a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa744d2636fc27a05e0af5e42f8f490a?s=96&d=mm&r=g\",\"caption\":\"Aur\u00e9lien\"},\"description\":\"Passionn\u00e9 par le web et \u00e9diteur de sites, je vous pr\u00e9sente Webeev, un portail qui r\u00e9alise le classement des sites selon les avis clients. Ici cette partie blog traite plus en d\u00e9tail diff\u00e9rents sujets et l'actualit\u00e9 Tech &amp; web.\",\"sameAs\":[\"https:\/\/www.webeev.fr\/\",\"https:\/\/www.facebook.com\/profile.php?id=100004873097895\",\"https:\/\/www.linkedin.com\/in\/aurlien-sacaze-b6468684\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/AurelienSacaze\"],\"url\":\"https:\/\/www.webeev.fr\/top\/author\/webeev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Insider France arrive en septembre 2016","description":"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/","og_locale":"fr_FR","og_type":"article","og_title":"Business Insider France arrive en septembre 2016","og_description":"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.","og_url":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/","og_site_name":"Le Top Webeev","article_publisher":"https:\/\/www.facebook.com\/webeevfr\/","article_author":"https:\/\/www.facebook.com\/profile.php?id=100004873097895","article_published_time":"2016-05-30T07:19:56+00:00","article_modified_time":"2017-03-09T15:54:48+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/www.webeev.fr\/top\/wp-content\/uploads\/2016\/05\/business-insider-france.jpg","type":"image\/jpeg"}],"author":"Aur\u00e9lien","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/AurelienSacaze","twitter_site":"@webeevfr","twitter_misc":{"\u00c9crit par":"Aur\u00e9lien","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/","url":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/","name":"Business Insider France arrive en septembre 2016","isPartOf":{"@id":"https:\/\/www.webeev.fr\/top\/#website"},"datePublished":"2016-05-30T07:19:56+00:00","dateModified":"2017-03-09T15:54:48+00:00","author":{"@id":"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/b4da2dc82bd9bf7885fcb1dd2b16b267"},"description":"Le site Business Insider arrivera en France en septembre 2016. D\u00e9couvrez le projet de\u00a0Philipp Schmidt en d\u00e9tail.","breadcrumb":{"@id":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.webeev.fr\/top\/business-insider-france-arrive-en-septembre-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.webeev.fr\/top\/"},{"@type":"ListItem","position":2,"name":"Business Insider France arrive en septembre 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.webeev.fr\/top\/#website","url":"https:\/\/www.webeev.fr\/top\/","name":"Le Top Webeev","description":"Classement des meilleurs sites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webeev.fr\/top\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/b4da2dc82bd9bf7885fcb1dd2b16b267","name":"Aur\u00e9lien","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.webeev.fr\/top\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fa744d2636fc27a05e0af5e42f8f490a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa744d2636fc27a05e0af5e42f8f490a?s=96&d=mm&r=g","caption":"Aur\u00e9lien"},"description":"Passionn\u00e9 par le web et \u00e9diteur de sites, je vous pr\u00e9sente Webeev, un portail qui r\u00e9alise le classement des sites selon les avis clients. Ici cette partie blog traite plus en d\u00e9tail diff\u00e9rents sujets et l'actualit\u00e9 Tech &amp; web.","sameAs":["https:\/\/www.webeev.fr\/","https:\/\/www.facebook.com\/profile.php?id=100004873097895","https:\/\/www.linkedin.com\/in\/aurlien-sacaze-b6468684","https:\/\/twitter.com\/https:\/\/twitter.com\/AurelienSacaze"],"url":"https:\/\/www.webeev.fr\/top\/author\/webeev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/posts\/1129"}],"collection":[{"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":3,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/posts\/1129\/revisions\/1300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webeev.fr\/top\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}